With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest on-line sales day on record, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their consideration to online retail. Nonetheless, a lot with building any business, sure key considerations and strategies must be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to creating a thriving online store…
Step 1: Buy a domain name
The primary stage to building a successful on-line retail enterprise is to discover a suitable domain name. You want something that’s memorable, straightforward to spell and isn’t too similar to the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading firm or by way of auction as you do not want to buy a URL that’s subject to Google penalties.
Step 2: Discover a web developer
So as to make your on-line store a reality, you may must discover a reliable, skilled web developer. Seek for a development staff that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on topics reminiscent of payment gateways and eCommerce platforms.
Step 3: Choose a platform
Upon getting a web developer in place, they need to be able to advise you on probably the most appropriate eCommerce platform on your needs. A typical option is WooCommerce which dovetails very nicely into WordPress allowing you to handle your whole website from one control panel. You’ll additionally need web hosting in place.
Step 4: Determine on a theme or design
After you have your eCommerce platform selected, you’ll need to resolve on a look and feel to your new online store. At this level design and buyer journey both have a component to play. Speak with your web developer to plan and plot the journey you need your new and present customers to take by means of the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, begin the task of creating your web copy. You’ll must conduct thorough keyword research beforehand, to make sure your product descriptions, touchdown pages and other web pages are optimised for launch. Do not forget robust calls to motion too.
Step 6: Test, test, test
Earlier than your site formally goes live, you may have to conduct intensive testing. Your web developer ought to do this before hand over but, you will also have to thoroughly test the site, utilizing a range of different devices. Go all of the way through the checkout process too and ensure the journey to sale is as seamless as possible. Testing ought to proceed after the site launches so you will also need a plan of action for A/B testing as you move forward.
Step 7: Launch your marketing plan
You may need a sturdy digital marketing plan to accompany your site launch. It is a good idea to get began before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may have to consider paid search initially, but you must also concurrently be working on a long run website positioning plan, social media marketing, content material marketing and electronic mail marketing to drive relevant, targeted visitors to your site.
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